installation training seminars

Get off the sidelines and see why we are the fastest growing company in the decorative coatings industry.  You will leave with finished 2ftX2ft Reflector™ epoxy samples, ready to sell projects right away if you have experience applying 100% solids epoxy.   If you have already attended, this will be a great time to take advantage of some free re-training and a chance to make more samples.  

 Get your registration forms in or give me a call to register over the phone.  

Spring 2013 schedule

  • Mar 13 & 14

  • Apr 24 & 25

  • May 22 & 23

Cost: $350 for the first and $200 for any additional, we take a $50 per person deposit to reserve your seat (s).

Times: Class starts at 8:30 am on both days and are usually concluded by 3:00-4:00 in the afternoon.

Location: 

 1569 Hamlin Rd   Rochester HIlls MI 48309            Look for Ro Tech Commons Sign on south side of Hamlin.


  To register for an upcoming class DOWNLOAD THE REGISTRATION FORM (excel) and email it sales@elitecretemi.com

If you prefer to register over the phone, please call  us.
We're available anytime at 248.343.0709

Whether you are new to the business, considering getting into the business or are a seasoned contractor, we recommend you to attend one of our highly regarded training seminars to get the full exposure to the benefits and application of our products and finishes.  Elite Crete Systems training seminars are two days of extensive hands-on instruction and honest discussion.  The goal for each seminar is to get you started by teaching all of the basic aspects of the various finishes, systems & products, effective marketing techniques & business development. In addition, we will discuss product chemical composition and product specification history to ensure your companies understanding, success and longevity.

We have specifically designed our training seminars to be "real world" instruction so a person with the right skills can immediately begin to install beautiful finishes while creating a profit.  As with any skilled trade, practice makes perfect.  We recommend new contractors start with samples or projects for themselves to perfect their techniques before marketing finishes professionally, but the training class is a must for understanding the basics, and why we require certain key steps to be followed.

We are here to provide you the best product for the job, when you need it, not to sell you a "business in a box" or a "start up package".   We provide lunch both days.   You will leave with the knowledge and confidence to install any of our overlay applications – interior epoxy systems, thin stamped overlays, splatter textures, thin stained micro-finish, and trowel textures.    You will take home sample boards that you and your classmates will create during the class, a binder complete with all technical data, mixing ratios, coverage charts, cost per square foot data, and a complete product pricing catalog.   Most importantly, you will leave confident that we will provide the technical and logistical support you require as a professional contractor. You will see first hand what sets us apart.  We take great pride in the level of personal service we provide our contractors.  

The course is hands-on and instructive in nature; wear work clothes. 


We look forward to working with you. 

  • THIN-FINISH™ - For skim coats, broom finishes and splatter textures and interior flooring

  • TEXTURE-PAVE™ For thin stamped overlays

    •

  • REFLECTOR™ Enhancer - For creating stained patinas looks with more color variety and less unpredictability of stains

  • E100 Series Premium 100% Solids Epoxies - VOC free, clean and pigmented, durable coatings

  • CSS EMULSION™ - The toughest most versatile breathable clear exterior sealer available

  • Polyaspartic - Clear and pigmented protective coatings.

  • CLEAN-PRINT™ Liquid Release Agent

  • CHEM-STONE™ Reactive Stain

  • ULTRA-STONE™ Antiquing Stain

  • HYDRA-STONE™ Dye Stain

  • PORTION CONTROL COLORANT™  & SYNTHETIC PRIMARY PIGMENT™ -The most versatile colorants available

  • THIN-PRINT™ Texture Skins

  • And much more…

Who Should Attend These Seminars?

  • Anyone with detailed experience in the construction trades wanting to make more money now.

  • Existing floor coaters or contractors ready to make more profit and add more versatility to their offerings.

  • Anyone who wants to explore an possible business opportunity in this industry

Why?

  • You will learn the basics through the most detailed applications in the decorative concrete and custom interior flooring industry from the exclusive supplier and trainer of these systems in Michigan since 2002.

  • You will develop and create added application solutions to increase profit and marketability.

  • You will learn how to improve on-site estimating, marketing, sales techniques\

  • We show you instant installation revenue opportunities you never knew existed at this price point.

  • Our material and support are the best in the industry.

 OUR DISCUSSION FORUM, CONCRETE LOCATOR

FOR MORE INFORMATION PLEASE VISIT OUR CORPORATE SITE AT

 

 

Glossary for understanding terms used within this website:

RFR / PT1 100% solids epoxy or “Elite Crete Reflector Enhancer” epoxy based interior flooring - Reflector Enhancer is a micro particle dry resin manufactured to exact angular precision to reflect and refract light to create a natural metallic or aged stone patina when used in high build clear resin epoxies.  At nominal price points, Reflector Enhancer can be mixed with 100% solids epoxy to create a 85%-95% opaque natural patina.  5-15% of the previous coat will show through, so selection of color for primer coat is critical.   Reflector Enhancer will refract light differently on different colored surfaces. It doesn't change the color of the epoxy, it changes how light reflects colors off itself and the underlying primed surface. and will appear to slightly "phase" from shade to shade when view from different areas, or under varying light intensity, colors, or angles of view. Primer material may be Elite Crete Thin Finish colored with Elite Crete's Portion Control or Synthetic Primary Pigment, or it may Elite Crete PT-4 colored 100% solids epoxy (or other approved 100% solids epoxy primer). Typical contractor decision of epoxy based primer vs. Thin Finish primer usually depends on whether existing substrate has to be mechanically profiled or shot blasted to remove previous coating, glue, thin set, etc. If this is the case, the PT-4 epoxy is usually used to prime the floor at 14-18 mils. If the existing substrate has no existing sealer or glue that needs mechanical profiling - then it can be cleaned with a swing machine (floor machine or buffer) with a light detergent (Simple Green with 12-20 parts water is the preferred solution), followed by an muriatic acid bath, neutralized completely with ammonia solution before rinsing. Elite Crete Thin Finish, which is less than half the cost of 16 mils of 100% solids epoxy, can be colored and a skim coat of Thin Finish can be applied as the primer coat over the re-dampened surface (spray surface with water with pump sprayers to ensure a wet surface, with no standing water before Thin Finish application) and provide a bond equally permanent to properly applied epoxy over mechanically profiled concrete. The Thin Finish skim coat primer – at approx 1/32”-1/16” thickness yields a more fine grain stone pattern to the final finish than color epoxy primer does.  Thin Finish costs about half the price of PT4 at 14 mils, and requires less surface prep to use.   But it also requires 50% again more labor, and may require a two day dry time vs. one day for epoxy.  After either colored Thin Finish or colored epoxy primer is installed (48 hours after Thin Finish, and 18-30 hours after epoxy) a coat of clear PT1 100% solids epoxy - with .75 container of Reflector Enhancer per gallon of epoxy mixed in with activation, is applied and steel troweled once.  (colors per sample provided and agreed on prior to project start - multiple colors can be mixed - the micro particle doesn't dissolve or mix with other particles...mixed color effects are among the most dynamic ever seen in the synthetic site mixed flooring industry)  This 16 mil coat is applied like any other 100% solids - you’ll mix activator and resin for specified interval, immediately pour entire mix out within predetermined area, squeegee epoxy everywhere, edge with cut brushes or mini rollers, and back roll multiple times to ensure even deposition. The only additional step is steel troweling the entire surface once - a short pool trowel works best - just enough to put a random troweled patina on the floor with no straight line trowel marks or misses, or small areas of high volume as to not flow out evenly. The visible trowel pattern will flow out as the micro particle settles out; you will not be able to tell it was troweled at all when the coat cures. It will appear to be the most consistently random metallic stone looking surface you've ever seen. Floor can be scored and regrouted into custom stone shapes or design elements. Hydra Stone Dye can be used to tint the epoxy to shift colors easily. Floor can be lightly sanded and top coated with premium topcoat or high end water based floor finish.  Recommended floor finish maintenance products based on high volumes of successful interior projects finished with 100% solids epoxy or high solids urethane:  Spartan iShine or On'N'On, Johnson Diversy Carefree, NCL One, Affiliated Labs Iron Clad, Ecolab Monostar.  This system can typically be installed for $10 sqft for 500 sqft, 7$ sqft at 1000 sqft, $6 at 2000 sqft, and $5 for 3000 sqft or larger projects.  These estimates assume a seamless color pattern.  Every additional final color element extends the project another day – multiple finish colors / design elements or shapes would increase price depending on size and complexity.   Surface preparation beyond spiral grinding or shot blasting would increase price.  Typical installations up to 10000 sqft can be completed in 1 week (seamless design).

- Troweled Overlay - A polymer cement, Elite Crete Thin Finish, applied in one coat under interior epoxy sealer, or in multiple coats for decorative effects over fiber tape or custom stencils.  Multiple finish types available - texture is varied by on installation technique.  Can be stained, dyed, or sealed with Reflector Enhancer laced 100% solids epoxy for stunning interior flooring - more elegant than natural stone that would be available for less than $20 per sqft, and the client has more control of color than with marble or granite, which would be the only surfaces that could match the richness of color and "Wow" factor of these custom floors.   Or can be sealed with CSS for exterior overlays over concrete surfaces.

 - Thin stamped overlay - Same process at Troweled Overlays with the addition of about 1/4" thick Elite Crete Texture Pave polymer cement stamped to provide a real stone impression.  These systems typically cost twice the price of a Troweled Overlay, but the realistic stone texture base of a stamped overlay, when stained, then then sealed with Reflector Enhancer laced 100% solids epoxy for stunning interior flooring, or sealed with Elite Crete CSS for exterior decorative overlays, is worth the additional cost when an authentic stone replacement is the requirement.  Stamped overlays in the 12-16 / sqft price range represent a 30-60% savings over the cost of installed stone, and stamped overlays, with the right installation contractor, can be custom colored for more beauty, elegance, and with less ongoing maintenance costs than any natural stone alternative.

- Splatter texture overlay - A polymer modified concrete based coating that is sprayed on with a drywall type hopper gun to provide a decorative and skid resistant decorative concrete coating.
- Knockdown overlay - Like the splatter texture overlay, this is a polymer modified concrete based coating that is sprayed on with a drywall type hopper gun and flattened with a trowel to provide a decorative and skid resistant decorative concrete coating.
- MICRO-FINISH - An extremely smooth polymer modified concrete coating product used for decorative concrete applications on interior concrete surfaces where a custom and seamless but decorative concrete floor is desired. MICRO-FINISH can be colored with an acid stain product to give it the look of aged colored concrete.
- Acid stain - Also known as chemical stain is a solution of chemical metallic salts in diluted hydrochloric acid and water used to create a stain solution that when comes in contact with concrete, creates a color effect. acid stain is typically available in colors ranging from red to tan to black to gold to brown to blue and even green. Perhaps the only disadvantages of acid stain is that the color cannot always be predicted because of variations in concrete substrates and that the acid stain needs to be neutralized the same as concrete must be neutralized before a decorative concrete coating is applied.
- chemical stain - Also known as acid stain, is a solution of chemical metallic salts in diluted hydrochloric acid and water used to create a stain solution that when comes in contact with concrete, creates a color effect. acid stain is typically available in colors ranging from red to tan to black to gold to brown to blue and even green. Perhaps the only disadvantages of acid stain is that the color cannot always be predicted because of variations in concrete substrates and that the acid stain needs to be neutralized the same as concrete must be neutralized before a decorative concrete coating is applied.
- ULTRA-STONE stain: A non-hazardous stain that is used in place of acid stain based products where good color variation is needed on concrete, decorative concrete, stamped concrete or other concrete coatings.
- Decorative concrete - Concrete surfaces that have been colored or coated with acid stain, chemical stain, concrete coatings or thin concrete overlays to improve the look of plain gray concrete.